To get your news read today, it takes more than the inbox. It is not enough to release a press release and sit back. If you want attention, you must go where your audience already spends their time - on social media. A well placed press release on social media can grab attention faster than traditional email blasts.
A well-timed press release along with savvy social sharing can give you traction, generate buzz, and get in front of journalists and customers. But there is an art to doing this. Copy-pasting a link won't cut it. To truly maximize buzz, your press release must be tailored, recontextualized, and pushed through the right channels.
This guide of Easypr describes how to blend press releases and social media the right way in 2025.
Why Social Media Matters for Press Release Success
In the past, press releases were mainly shared with journalists and media houses. But today, people spend more time on social media than reading news websites because that’s where the audience is. So, if you want people to see your news, you need to be where the audience is.
Let’s consider when your company launches a new product. If you only email a few journalists, it might or might not get published. But if you also post it on LinkedIn, Instagram, or Twitter, your audience can see it right away. People might share it, comment on it, or even message you directly which will make your press release more visible, faster.
Also, on social media, you control the timing, the tone, and the visuals. You don’t have to wait for a reporter to decide if it’s newsworthy. It becomes news the moment you post it.
So the “WHY” is simple: social media gives you more eyes, more control, and more chances to connect with your audience instantly.
If you're wondering how this fits into your wider strategy, check out The Important Place of Press Release Distribution within Branding & Marketing.
Where to Publish Your Press Release for Best Return
Social media platforms are not the same beast. One does not work for the other. Understanding which to use and how, is the secret to building momentum.
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LinkedIn: Ideal for business news announcements. Whatever your announcement - partnership, funding, leadership change. LinkedIn puts your message in front of professionals, investors, and media personalities.
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Instagram: While not ideal for long copy, Instagram can still be leveraged to supplement your press release effort visually. Share a striking photo, infographic, or short video with a good caption teasing the news. Use Stories or Reels for extra oomph.
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X (Twitter): Fast-paced, snappy, and headline-driven. X is good for real-time engagement. A flashy post with the main news hook and a link to your whole release can generate instant reactions.
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Facebook: Best used for brand community conversations. Local matters, charitable events, or anything with a personal twist works well here.
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YouTube: If you have backstage footage or a video press release, host it on YouTube. It adds a dynamic touch and also helps with SEO efforts.
Tip: If you require a press release service that involves SEO assistance, social sharing, and media coverage guarantee, consider EasyPR options.
How to Adapt a Press Release for Social Media
Just because your release is published does not necessarily mean it’s post-ready. Every platform requires a different approach. Here's how to adapt your message without losing its impact:
- Begin with a hook: Truncate your headline into a short one-liner that works for your platform. Think journalistically and start with what’s fresh or unexpected.
- Visuals: Text alone won’t drive much engagement on most feeds. Use an image of your product, your business, your event, or a branded graphic with the primary news. Videos are even better.
- Make it about them: Turn the script from “we launched” to “what’s in it for you.” Readers respond more to posts that speak to their interest or benefit.
- Use a call to action: Don’t forget to tell people what to do next. Read more, register, contact, or even repost.
Struggling with writing a release? Read The ultimate guide to effective press release distribution to understand how to Write a Press Release.
Boost Engagement With Hashtags and Tagging
Most of social media visibility is reduced to discoverability. You want other people to see your post even when they don’t follow you. This is where tags and hashtags come in handy.
- Hashtags: Choose 3–5 related hashtags that match the topic of your release. For example: #StartupNews #CryptoUpdate #PRLaunch #TechNews
- Tag influencers or stakeholders: Name your co-founders, investors, or media partners to expand the reach and add credibility. Just make it relevant.
- Participate in trending discussions: If your press release is part of any larger industry conversation, ride that wave. Be timely, not complacent.
Create Conversations, Not Clicks
The most significant results from pairing press releases and social media do not necessarily equate to clicks. Sometimes conversations, re-posts, and comments are what generate value down the line.
Respond to people who comment on your post. Thank resharers. Join conversations where your release is referenced. That type of genuine engagement makes your message go farther than any paid advertisement.
Need more tips on balancing content and messaging? Our post Why Startups Choose EasyPRwire for Global Media Coverage includes some practical advice from actual campaigns.
Combine Paid and Organic for Bigger Reach
You don’t have to rely only on organic reach. In 2025, a small ad budget goes a long way, especially when paired with a strong press release.
Boost your post on LinkedIn, run a short promo campaign on Instagram, or even do a YouTube pre-roll if you’ve got video content. It puts your release in front of exactly the right people.
Just make sure your press kit, landing page, or site is traffic-ready. Nothing kills momentum quicker than a dead link or unclear next step.
Last Thoughts: Mixing PR and Social for Real Impact
The press release is no longer just a newsroom tool. It’s a part of a wider conversation unfolding on the internet, and social media is where that conversation is best.
Together, press releases and social media have a multiplier effect. Your announcement isn’t simply published. It’s found, shared, talked about, and remembered. Brands that integrate press release on social media with active engagement often sees more shares, mentions and media interests.
Whether you're introducing a new product, making a hiring announcement, or raising capital, think outside the wire. Make your amplifier social media. And if you need assistance getting started, EasyPR can release your news with built-in methods to enhance social impact as well.
Submit your next release with EasyPR and get it published, shared and seen both on and off social media.
