Crafting a good press release is only half the story, where you post it matters just as much. With that many businesses publishing announcements on a daily basis, the site you choose plays an important part in whether your message will be seen, read, or ignored.
As we move along in 2025, competition for online distribution continues to grow. It's no longer simply a matter of getting noticed. A good press release today needs to work for your image, serve your brand's goals, and provide value in return.
The following are ten platforms - paid and free - offering trusted distribution and putting your story in front of the right audience.
Why Your Choice of Platform Is Important
You might pen the best announcement in the world, but if it's going up on the wrong website, it could go no one anywhere. Some websites increase your search engine ranking, but they don't have editorial power. Others syndicate your content but don't find readers who care about your brand.
To optimize your press release, your outreach needs to coincide with your goal - be it earning news coverage, improving search rankings, or becoming a leader. If introducing a new product, marking a milestone, or offering opinion on your industry, the right place guarantees your voice is heard and respected.
The Top 10 Best Places to Submit Your Press Release in 2025
1. EasyPR (Paid)
EasyPR is the perfect solution for growing brands that want real results without unnecessary stress. The service connects your press release to reputable news sites, all while keeping the process easy and professional. It's a smart choice for startups, small groups, and entrepreneurs who want visibility without sky-high costs. Learn more about the ultimate guide to effective press release distribution to maximize your PR success.
Best for: startups, founders, and small to medium-sized brands.
2. PR Newswire (Paid)
One of the highest-regarded names in press release distribution, PR Newswire offers reach and credibility. It's for large companies that need ongoing, widespread visibility. While the price tag may be hefty, it always delivers solid exposure and indexation.
Best for: corporations, listed companies, and official business news.
3. GlobalNewswire (Paid)
GlobalNewswire is the preferred platform for international businesses. It's widely utilized in industries like finance, tech, and biotechnology demanding regional and language-oriented communication. If your audience is distributed across different countries, this platform can be used to reach out to people globally.
Ideal for: international businesses and investor relations.
4. MediaX (Paid)
For blockchain and Web3 companies, MediaX offers specialist distribution to top crypto news portals. Whether you are launching a protocol update, announcing token sale or wants to promote a strategic partnership: MediaX delivers your message to the right crypto-native audience through relevant, high-visibility channels.
Suited for: crypto startups, DeFi projects, and blockchain developers.
5. AccessNewswire (Paid)
AccessNewswire is a balance of cost and access. It's usually used by businesses operating in industries with compliance needs, such as health or finance. With analytics built-in and organized formatting allowed, it gives professionals what they need to report with assurance.
Ideal for: financial planners, law firms, and health-related businesses.
6. EIN Presswire (Paid)
While it may fly under the radar, EIN Presswire is good for sending out news to local and niche papers. It's simple to use, cheap, and worth it for nonprofits, schools, and community organizations who want to share updates further.
Good choice for: NGOs, teachers, small business owners.
7. PRLog (Free, with upgrade options)
One of the only free solid services remaining, PRLog allows you to post for free without advance fee payment. Although it does not have much of an audience, it helps smaller organizations develop web presence and basic indexing. Premium versions offer greater reach and heightened exposure.
Best for use by: solo workers, small businesses, and new startups on a tight budget.
8. Newswire Today (Free with paid options)
Focusing on industry-specific news as opposed to common headlines, the site helps niche enterprises get noticed by their respective crowd. Its categorization system makes it easier for your content to get discovered by the right professionals.
Best suited for: B2B firms, shipping companies, and industrial sectors.
9. IssueWire (Paid)
IssueWire strikes a price balance with a modern, multimedia format. If your release does include graphics: product images, videos, or infographics, this site works well with that format. It's especially helpful for brands targeting consumers.
Best for: online retailers, fashion designers, and content-focused startups.
10. OnlinePRNews (Free with paid upgrades)
OnlinePRNews offers a straightforward way to publish your press release for free, with optional paid plans to boost visibility and distribution. While it may not have the widest audience, it’s a reliable platform for small businesses, nonprofits, and startups aiming to increase their online presence without a big budget. It also supports multimedia formats and provides basic performance tracking.
Best for: startups, nonprofits, and small businesses on a budget.
How to Choose the Right Platform
There isn't one-size-fits-all when it comes to where to send your press release. Your decision is yours to make depending on what you're trying to achieve, your industry, and what you're willing to spend. If your news is urgent and you're seeking mainstream media coverage, such as EasyPR or GlobalNewswire, is the way to go. If you need to get to a specific audience in crypto or tech, Mediax is your best bet.
But if you want something affordable and easy to use, with professional delivery and actual results, EasyPR is a good bet. It bridges the gap between affordable and high quality, and it suits businesses that want exposure without the extra layers.
Explore our blog on best press release distribution services for businesses in 2025 to find the ideal fit for your company.
Final Thought
In 2025, posting your press release is not just a box to check, sharing is strategic. The right platform puts your news into motion, pushing it out to the audience it's meant to reach. A bad choice, conversely, can allow even good stories to remain unread.
Carefully consider what you're announcing, to whom you need to announce it, and on what platform you can best deliver that. If ease and professionalism are concerns, EasyPR is ready to help your next announcement come with simplicity and authority.
