Getting media coverage today isn’t just about what you say. It’s about where you say it. You could have the perfect press release but if it lands in the wrong place, it may never be seen. That’s why knowing where to submit press releases is just as important as writing them well.
Whether you’re a startup, a growing brand, or a public figure, submitting your press release in the right place can make all the difference. It can help you reach journalists, build authority, and show up on search engines.
That’s where trusted distribution partners like EasyPR come in. We help brands get guaranteed visibility on 1000+ major news sites, so your press release isn’t just published - it’s seen, indexed, and shared.
Let’s walk through the best options available in 2025, from free platforms to targeted niche sites - so you know where your next press release belongs.
Choosing the Right Channel: Why Where You Submit Press Releases Matters
A press release is only powerful when it reaches the right people.
If your news doesn’t show up in front of media outlets, search engines, or your target audience, it won't deliver any real results. That’s why choosing where to submit press releases is a strategic decision, not just a task.
Some platforms focus on reach. Others focus on industry. And a few balance both. What matters is picking the right one for your goals whether it’s visibility, SEO, local exposure, or credibility.
A strong distribution plan helps your message get picked up, cited, and even republished. It improves your chance of landing in news feeds, newsletters, and online publications.
You can learn more about how this strategy works in our blog, How to Distribute a Press Release Effectively.
Where to Submit Press Releases for National and Global News Exposure
If you want to appear in well-known outlets like Yahoo! News, Bloomberg, or Business Insider, national wire services are your best bet.
Platforms like PR Newswire, GlobeNewswire, and Business Wire have long-standing relationships with top-tier media. They’re trusted sources for journalists and large publishers. When your press release is published there, it has a better chance of being seen by the press and indexed by Google.
These services come with a cost, but what you get is broad reach, reputation, and often direct pickup by larger media outlets.
If you’re launching a major announcement, investment news, or partnership update, national wires help spread that story far and wide.
For businesses aiming to scale, this route pays off in credibility.
The Best Free Platforms: Where to Post Press Releases Without a Budget
Not every business can spend hundreds on distribution. But that doesn’t mean your news has to stay in the dark.
There are reliable, free press release sites where you can submit your release and still earn visibility. Sites like PRLog, Medium, and Online PR Media offer decent reach at no cost. Some even support SEO by allowing backlinks to your website.
The tradeoff? These platforms usually don’t guarantee journalist pickup.
Still, if you craft your press release well and optimize it with the right keywords, you can appear in search results and attract industry readers.
For startups, nonprofits, or solo professionals, free distribution is a smart way to get the word out, especially for smaller updates or soft announcements.
Just remember: clear formatting, concise writing, and timely topics can increase the chances of your release getting attention, even on free platforms.
Targeted Distribution: Submitting Press Releases to Niche Industry Platforms
Every industry has its own digital ecosystem. If you’re in tech, health, finance, or fashion, publishing your news where your audience already gathers is key.
Niche press release sites and industry-specific platforms help you reach readers who are more likely to care and act. Sites like TechCrunch (for startups), EIN Presswire (industry-specific), or Medical News Today (for health-related content) cater to focused audiences.
The benefit? You cut through the noise. You’re not competing with thousands of unrelated announcements.
Your release speaks directly to people in your field. This type of placement can lead to better leads, more relevant backlinks, and even direct contact from interested parties.
It’s a great option for brands wanting quality over quantity in their media exposure.
The Power of Local: Where to Submit Press Releases for Regional Impact
Local news may feel small but its impact can be big.
If you're hosting an event, launching a storefront, or supporting a community cause, local media is the place to be. Outlets like Patch, your city’s daily paper, or local broadcast websites often accept community press releases.
They care about stories that affect their region. That gives you a better shot at getting picked up and maybe even interviewed.
Submitting press releases to local outlets can also strengthen your reputation in the community. That’s especially useful for small businesses and service providers looking to grow regional trust.
Local distribution also builds up local SEO. You may not reach national headlines, but you’ll show up in local searches and that’s often where customers are.
Using SEO-Driven Platforms: Where to Post Press Releases for Search Engine Visibility
Getting picked up by the media is great but sometimes, your main goal is to get found on Google.
That’s where SEO-driven platforms shine. Some press release services are designed with search in mind. They let you include keywords, anchor text, meta titles, and do-follow backlinks.
When search engines crawl these releases, they often index them quickly. This means your news can appear in Google results and even in the "News" tab.
Sites like IssueWire, NewswireToday, and EasyPR itself are built for this. These platforms focus on online visibility as much as media pickup. And since SEO is an ongoing game, the right platform can keep bringing in traffic long after your release goes live.
If you want your news to be searchable, pick a service that understands how to write and publish for Google, not just journalists. To understand more about the role costs play in choosing a distribution platform, see our breakdown in The Cost of Press Release Distribution: What You Need to Know.
Leveraging PR Distribution Services with Guaranteed Placements
Some brands don’t want to roll the dice, they want certainty.
Guaranteed press release placements offer a safer path. These services partner with a network of blogs, digital publications, and media affiliates.
Once your release is submitted, they ensure it appears on multiple platforms.
EasyPR, for example, offers guaranteed placements across hundreds of online media channels. This model works well for businesses that need visibility fast and want to control where their content appears.
With guaranteed syndication, you know exactly what you’re getting. You don’t have to wait and hope a journalist finds your story. That’s especially useful during product launches, event announcements, or crisis communications when timing is everything.
EasyPR offers guaranteed publicity on 1000+ major news sites, including trusted media across the US, UK, Canada, and beyond. Whether you’re launching a product, sharing insights, or announcing partnerships, our press release distribution service is built to grow your brand.
Measuring Impact: After You Submit Your Press Release, What Next?
Press release distribution doesn’t end when you hit "submit."
In fact, that’s just the beginning.
You need to measure what happens after publication. How many people viewed your release? Did it earn backlinks? Were there any social shares or media mentions? These metrics tell you what’s working and what needs improvement.
Most platforms give basic reporting: page views, referrers, and publication links. But more advanced services like EasyPR also track SEO impact and placement verification. It’s smart to review this data before planning your next release. Maybe a certain topic performed well. Or a specific platform brought in high-value leads.
Use those insights to build smarter distribution strategies.
If you’re still working on crafting the right content, check our blog on How Many Words Should a Press Release Be?.
Conclusion: Make Every Press Release Count by Choosing the Right Place
A well-written press release is only half the job.
Knowing where to submit it completes the strategy.
From global wire services to local media outlets, each platform has its strengths. Some help you go wide. Others help you go deep. And a few do both.
If you're looking to build backlinks, focus on SEO platforms. If your aim is public trust, go local. For big announcements, national wires deliver broad exposure.
At EasyPR, we help brands match their message with the right media.
Whether you need guaranteed placements, niche exposure, or a hybrid plan, we’ve got a distribution option that fits.
Ready to submit your next press release with purpose? Contact EasyPR and let’s help you get seen, where it matters most.
