It is harder than ever to get your press release noticed in 2025. The media landscape is crowded, journalists are flooded with email, and most press releases aren't even worth the glance. The question that most brands are asking themselves is: where do I send my press release to actually see results?
That's where strategy comes in. A well-written release won’t matter if it never makes it to the right places. The fact is, where to send press releases is a huge deciding factor in whether or not your news is covered or ignored.
Here on this blog, we will help you find the best places to send your press release, when should you use distribution websites, and how sites like EasyPR can guarantee real media coverage.
Why Where You Send Press Releases Defines Your PR Success
Before you even think about where to send your press release, ask yourself: Is your news truly newsworthy? A strong press release is not only an announcement; it's a strategically crafted narrative to capture attention and provide value to the reader. You should clearly answer the 'who, what, when, where, why, and how' of your news in a concise and engaging way.
Most businesses send out press releases with no plan, just hoping they'll be picked up. But good PR isn’t about luck. It’s about knowing where to send your news and making sure it reaches the people who need to see it.
When you post on trusted distribution websites or send your release to focused audiences, your chances for media pickup are much better. That’s where websites like EasyPR come in. With wide media reach and guaranteed media placement, you can be sure that your news will be seen on real, credible sites.
If you're still unsure where to begin, start with a clear goal. What do you need: SEO, investor trust, or media coverage? Then build your distribution plan around that goal.
Top Newswire Platforms: Where to Send a Press Release with Confidence
One of the best ways to get media pickup is using a professional press release distribution service. These press release platforms already have connections with media outlets and make sure your release shows up across trusted networks.
If you’re wondering where to send a press release without spending hours on outreach, this is your answer. Services like EasyPR make it easy by offering writing, formatting, and guaranteed placements - all in one package.
When your press release is published on websites like Yahoo News, Digital Journal, or Google News, it instantly gains trust. It's not just about being noticed: it’s about being seen on the right websites. That’s what builds credibility with investors, customers, and the media.
If you're selecting a press release distribution service. Look for:
- Targeted Reach: Can they reach specific industries or geographic locations crucial to your news?
- Reporting & Analytics: Do they provide clear metrics on where your release was picked up?
- Value-Added Services: Do they offer writing assistance, optimization, or guaranteed placements, like EasyPR does?
- Credibility: Are their distribution networks reputable news outlets?
To learn more about picking the right service, check out our full guide on the best press release distribution services for businesses in 2025.
Easy PR Distribution: Bringing Reach and Relevance Together
Not every brand has a PR department or a list of media contacts. That’s where easy PR distribution helps. You don’t need to be an expert to get your story in the press, you just need the right tools.
Sharing a press release isn’t as easy as pasting it into a mass email. When done right, it’s more than that. You need reach, but you also need relevance. A good distribution service gives you both.
EasyPR is built for startups, founders, and small teams who want real results without all the PR jargon. You upload your press release, pick a package, and it gets sent to top media outlets with proof of where it was published. No guessing.
If you're unsure where to start, read our step-by-step press release distribution plan. It walks you through the entire process.
Direct Outreach or Submission Sites: Where Do You Send It?
There are two main ways to get media coverage: use a press release distribution service, or send it to journalists yourself. So, where to send press releases depends on your goal and your time.
If you’re announcing something big “like a new product or funding”, it’s smart to do both. Use a service like EasyPR for wide coverage, and also reach out directly to journalists who cover your space. This two-step approach gives you better visibility and a higher chance of getting quoted or featured.
When you contact journalists directly, make sure every message is personal. Don’t send mass emails. Find reporters who have written about similar stories, write a short message about your news, and include your press release in the email. For busy teams, this kind of outreach is hard to manage. That’s when services with guaranteed media placement can save the day. They help you skip the pitching and still get published.
Remember, Effective press release outreach combines personalized pitches with broad distribution for best results. If you’re new to PR, learning how to distribute a press release properly can make all the difference.
Where to Send Press Releases for Maximum Impact: Industry Niches and Geo-Targeting:
Sometimes, getting national news coverage isn’t your main goal. If your story is local or focused on a specific group, it’s smarter to target industry-specific or local media.
Wondering where to send press releases if you're in fintech or health tech? Don’t just go after the big names. Niche websites often have more engaged readers. Local business blogs or industry news sites might give you more value than general platforms.
For example, if you're launching a store in Los Angeles, Sydney, or Dubai, it makes more sense to be on news channels in those cities. Knowing where to submit press releases based on your industry or geography can greatly increase your media pickup.
EasyPR lets you choose industries and regions, making sure your press release gets to the audience that matters. To dive deeper, check out our blog on where to submit press releases for maximum media coverage.
Maximizing Reach After You Send: Getting Your Press Release to Resound
Just because your press release is live doesn’t mean your work is done. If you want to get the most from your PR effort, you need to build on it after it's out. Smart brands post their press releases on their own websites, usually under a “News” or “Press” section.
This helps with search engines and shows your site has fresh updates. After that, they share the press release on social media: LinkedIn, Twitter (X), and Facebook.
Email is also powerful. If you send out a newsletter, include the press release. You can even turn it into a blog or LinkedIn article. EasyPR gives you live media links to make it easy to share your press coverage. These links give your brand proof that your story is out there, building trust with customers, partners, and investors.
If you’re wondering how to get more from each press release, read our full blog on measuring ROI of your press release campaign.
Conclusion: Send It Smart, Not Just Far
In 2025, where you send press releases matters more than ever. Random emails and social media posts won’t work. You need to think clearly and plan: use the right platforms, reach the right people, and follow up the right way.
Start by choosing a reliable platform like EasyPR to guarantee your story gets published. Then add to that with smart direct outreach, local targeting, and post-publish promotion. That’s how a press release becomes more than just news, it becomes proof of your brand’s growth and trust.
If you’re ready to get your press release published on trusted media, start today with EasyPR. It’s fast, reliable, and built for results.
